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100% Pure
At 100% PURE Singapore, purity is more than our name—it’s our promise.
Born from a commitment to create the cleanest, safest, and most effective beauty products, 100% PURE was founded in California in 2005 with a mission to redefine what beauty should be: honest, healthy, and truly natural.
Today, we bring that same philosophy to Singapore—empowering a new generation of conscious consumers to embrace clean beauty without compromise.
Our Philosophy
We believe that beauty should never come at the expense of your health.
That’s why every product is crafted using naturally derived ingredients, free from harmful chemicals, artificial fragrances, and synthetic preservatives.
From skincare to makeup, our formulas are designed to nourish, protect, and deliver real results—using the power of nature and science together.
Our Commitment
At 100% PURE Singapore, we go beyond beauty. We are dedicated to:
- Promoting clean, conscious living
- Supporting environmental sustainability
- Making a positive impact on people, animals, and the planet
Because true beauty is not just about how you look—it’s about how you live.
What Makes Us Different
Truly Natural Formulas
We use plant-based, mineral, and naturally processed ingredients—never toxins or harsh additives.
Fruit-Pigmented Beauty
Our colors come from fruits, vegetables, tea, and cocoa—no artificial dyes or heavy metals.
100% Cruelty-Free
We never test on animals and are committed to ethical beauty at every step.
Full Transparency
You deserve to know what goes on your skin. We openly share every ingredient we use.
Start Shopping Clean Skincare
Discover the power of pure ingredients – shop your new skincare essentials today.
